Dave Shockley
434-242-1769
Charlottesville Area Real Estate
Managing Broker
Real Estate III - West Office,
500 Faulconer Dr  
Charlottesville,
VA 22903

Mobile 434--242-1769
Click here to find  your new home
SELLING YOUR HOME

    Deciding to sell your home is always a difficult decision to
    make. Sometimes the decision is made for us by job
    commitments elsewhere, or perhaps a growing family
    who needs more space.  Regardless of the reason for
    selling, getting your home ready to sell before it is listed,
    is half the battle.

    Prepare for the Listing

    First make sure you have a good and reputable Realtor.
    Interview several Realtors and find out how they plan to
    market your home, what the paperwork involves and
    what the fee is. Normally Realtors will tend to charge a
    set fee, and it will be set out in the MLS listing as to what
    they are being paid and what the Buyer Agent will be
    paid. Here it is usual to have a 3% fee for each side. So
    you, the seller, will be responsible for 6% of the final
    selling price. Sometimes this can change so always be
    sure to ask your Realtor candidates when you interview
    them.  

    Secondly, ask what the Realtor will do for you: how will
    he market your home?, have the Realtor bring a CMA
    (current market analysis) to show you how similiar homes
    in your neighborhood have been selling/or have sold.
    Only then can you and your Realtor come up with a price
    at which your home will sell, quickly and efficiently, in the
    current market.

    Thirdly, ask how they plan to advertise, (newspapers,
    online, etc) and give you a break down of this so you will
    know what is happening.  And finally the Realtor should
    give you updates on aweekly/monthly basis as to the
    homes progress.  

    What we will do to sell your home:

    When asked to sell a home we prepare for the
    consultation with you, the home owner, by completing a
    CMA (Comparable Market Assessment). This, as noted
    above, compares the target property with other similiar
    properties in the neighborhood. We also look at what has
    sold in the past 6 months and what is currently available
    (competition for our new listing). Armed with these facts
    we will meet with you and together go over all our
    findings. We will also look around the home and take
    photos (exterior and interior shots)if convenient.  

    There are several things all home owners who are about
    to have their homes listed must do. The most important is
    to de-clutter and the de-clutter again.  Painting may be
    needed ,and any unfinished projects must finished. The
    whole house must be cleaned top to bottom and the
    outside curb appeal may need freshing with new mulch
    and perhaps some annuals for color.

    All completed the home is put into the MLS
    (multiple Listing System).  Now there are numerous
    things we do at this point. They include....

  • scheduling open houses if you desire them.
  • completing interior photos to complete a Visual Tour
  • posting the visual tour to Realtor.com and on our various
    web sites.
  • scheduling ads in the various real estate newspapers.
  • make a virtual (web) flyer which is sent to our client base
    & and Realtor base.
  • Inclusion in our web site and Real Estate III sites.
  • Posting a Blog (web flyer and information) to the
    ActiveRain Real Estate Network of over 45,000
    members nationwide.
  • making widgets(small moving ads) which are also put on
    various sites.
  • Classified Flyer Ads posts the ad to all major search
    engine directories such as Google, Yahoo, homes.com,
    etc, and to dozens of online real estate market places.
  • posting on Localism - a site dedicated to Virginia,
    Charlottesville real estate news and information.  This
    sends the ad info to many more people.







    So you see your home will be well represented
    nationwide as well as locally. Use of the technology tools
    on the internet makes so much more possible and we are
    on top of all the new techniques.

    Last, but certainly not least, we listen to you, the home
    owner, and report back on everything we receive as well
    as following up on showings etc.  We really do a great
    job if I say so myself!

    If you are thinking about selling your home or just want to
    ask a question please do not hesitate to do so.  I would
    be happy to do a CMA (comparative market analysis)
    for you.  Complete the form below and I will get back to
    you as soon as possible. I am always delighted to hear
    from you.

    (your information is completely private and
    confidential and WILL NEVER BE GIVEN to any
    3rd parties.)  Thank-you.
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Web Site designed and maintained by -  Prue Shockley  2009