Page Title
Dave Shockley, Managing Broker, Real Estate III - West Office,
Charlottesville, Virginia.   cell 434-242-1769
Charlottesville Area Real Estate  -  Made Easy.

Deciding to sell your home is always a difficult decision to make. Sometimes the decision is made for
us by job commitments elsewhere, or perhaps a growing family who needs more space.  Regardless
of the reason for selling, getting your home ready to sell before it is listed, is half the battle.

Prepare for the Listing

First make sure you have a good and reputable Realtor. Interview several Realtors and find out how
they plan to market your home, what the paperwork involves and what the fee is. Normally Realtors
will tend to charge a set fee, and it will be set out in the MLS listing as to what they are being paid
and what the Buyer Agent will be paid. Here it is usual to have a 3% fee for each side. So you, the
seller, will be responsible for 6% of the final selling price. Sometimes this can change so always be
sure to ask your Realtor candidates when you interview them.  

Secondly, ask what the Realtor will do for you: how will he market your home?, have the Realtor
bring a CMA (current market analysis) to show you how similiar homes in your neighborhood have
been selling/or have sold. Only then can you and your Realtor come up with a price at which your
home will sell, quickly and efficiently, in the current market.

Thirdly, ask how they plan to advertise, (newspapers, online, etc) and give you a break down of this
so you will know what is happening.  And finally the Realtor should give you updates on
aweekly/monthly basis as to the homes progress.  

What we will do to sell your home:

When asked to sell a home we prepare for the consultation with you, the home owner, by completing
a CMA (Comparable Market Assessment). This, as noted above, compares the target property with
other similiar properties in the neighborhood. We also look at what has sold in the past 6 months and
what is currently available (competition for our new listing). Armed with these facts we will meet with
you and together go over all our findings. We will also look around the home and take photos
(exterior and interior shots)if convenient.  

There are several things all home owners who are about to have their homes listed must do. The most
important is to de-clutter and the de-clutter again.  Painting may be needed ,and any unfinished
projects must finished. The whole house must be cleaned top to bottom and the outside curb appeal
may need freshing with new mulch and perhaps some annuals for color.

All completed the home is put into the MLS (multiple Listing System).  Now there are numerous
things we do at this point. They include....
--scheduling open houses if you desire them.
--completing interior photos to complete aVisual Tour of the altor.
--posting the visual tour to Realtor.com and on our various web sites.
--scheduling ads in the various real estate newspapers.
--make a virtual (web) flyer which is sent to our client base & and Realtor base.
--Inclusion in our web site and Real Estate III sites.
--Posting a Blog (web flyer and information) to the ActiveRain Real Estate Network of over 45,000
members nationwide.
--making widgets(small moving ads) which are also put on various sites.
--Classified Flyer Ads posts the ad to all major search engine directories such as Google, Yahoo,
homes.com, etc, and to dozens of online real estate market places.
-- posting on Localism - a site dedicated toVirginia, Charlottesville real estate news and information.  
This sends the ad info to many more people.







So you see your home will be well represented nationwide as well as locally. Use of the technology
tools on the internet makes so much more possible and we are on top of all the new techniques.

Last, but certainly not least, we listen to you, the home owner, and report back on everything we
receive as well as following up on showings etc.  We really do a great job if I say so myself!

If you are thinking about selling your home or just want to ask a question please do not hesitate to do
so.  We would be happy to do a CMA (comparative market analysis) for you.  Complete the form
below and we will get back to you as soon as possible. We are always delighted to hear from you.

(your information is completely private and confidential and WILL NEVER BE GIVEN to
any 3rd parties.)  Thank-you.
You need Java to see this applet.
SELLING YOUR HOME - WHAT TO EXPECT....
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